You get tips on how to improve lead generation!....wait what?
Our CEO, Dante White was recently featured in a GetProspect 🇺🇦 article on lead generation. Here’s why it’s so important to understand lead generation and what Dante White had to say.
 Lead generation is the process of identifying and cultivating potential customer interest or inquiry into a business’s products or services. The goal of lead generation is to generate a list of qualified prospects who can be further nurtured into becoming paying customers. Lead generation activities can include a range of tactics, such as email marketing, content marketing, social media marketing, search engine optimization (SEO), trade shows, and telemarketing.
At Oppuous, (for cold outreach) we rely heavily on Linkedin marketing. Our current strategy involves leveraging features, such as messaging, groups, and content creation. We use this to engage with target audiences and build brand awareness.
Our outreach marketing serves a variety of purposes, including lead generation, thought leadership, brand building, and relationship development. For example, sales uses LinkedIn outreach to connect with potential customers and build relationships with them over time, marketing uses it to create and share content that positions our company as a thought leader in the tech industry.
Here’s how you can improve the lead gen process using Linkedin.
- Optimize your LinkedIn profile: Make sure your LinkedIn profile is up-to-date, professional, and reflects your brand and expertise. This will make it easier for potential customers to find you and understand what you have to offer.
- Build your network: Connect with potential customers, influencers, and other stakeholders in your industry to expand your reach and visibility on LinkedIn.
- Leverage LinkedIn groups: Participate in relevant LinkedIn groups to engage with potential customers and share your expertise. This can help you build relationships and generate leads.
- Create valuable content: Use LinkedIn to share relevant and valuable content with your network, such as blog posts, articles, and updates. This can help you establish yourself as a thought leader and drive more leads.
- Nurture leads: Use LinkedIn’s messaging and other tools to nurture leads and build relationships with potential customers. Keep in mind that building trust and establishing a relationship takes time, so be patient and persistent in your outreach efforts.
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The tools we leverage are cloudcampaign (for consistent and automated posting), Skylead (for targeting individual prospects and messaging them), and Keap (our CRM to drip after they opt in), and a few others we use as well, but we’re VERY into leveraging automations as much as possible. One tool that I’d specifically focus on and start to leverage is “articles,” We’ve started to leverage that as it not only posts from your page and is sharable, but also emails followers of your page and articles directly with your latest message. it’s a great way to do a multitouch strategy in a highly effective way; here’s a case study on it: https://business.linkedin.com/marketing-solutions/case-studies/randstad-usa
The key to successful LinkedIn outreach marketing is to have a clear strategy and approach, as well as to be mindful of LinkedIn’s guidelines and best practices (be careful of this one). It involves developing a targeted list of prospects, creating relevant and engaging content, and using LinkedIn’s features and tools in a strategic way to build relationships and drive results. I’ll leave you with a quote from James Clear that I found powerful when building Oppuous: “You don’t rise to the level of your goals, you sink to the level of your systems.”
Read the full article here: https://getprospect.com/blog/improve-lead-generation-process
